Marlboro Cigarettes

Marlboro

Marlboro is a brand of cigarette made by Altria Group,Inc., previously named Philip Morris Companies Inc. , based in New York City. It is famous for its flavor, billboard advertisements and magazine ads of the Marlboro Man. Marlboro Man is a figure to market Marlboro cigarettes. The "Marlboro Man" and "Marlboro Country" are today widely recognized symbols of American culture and commerce, both in the United States and around the world. They have been part of one of the longest running advertising campaigns of all time for more than 35 years of Marlboro brand and Marlboro cigarettes, and they have come to occupy a prominent place in the global landscape of consumer products and fantasies.
Short plunge into history shows that: Philip Morris, a London-based cigarette manufacturer, created a New York subsidiary in 1902 to sell several of its cigarette brands, including Marlboro. By 1924 they were campaign advertising Marlboro as a woman's cigarette based on the slogan "Mild As May". The brand was sold in this capacity until World War II when the brand faltered and was temporarily removed from the market. At the end of the war three brands; Camel, Lucky Strike, and Chesterfield surfaced and established a firm hold on the cigarette market.
During the 1950s Reader's Digest magazine published a series of articles that linked smoking with lung cancer. Philip Morris, and the other cigarette companies took notice and each began to market filtered cigarettes. The new Marlboro with a filtered tip was launched in 1955.


"Marlboro.You get a lot to like, filter, flavor, flip-top box."
- Philip Morris /Marlboro advert/